About
Marwane Ait Yahia
Senior Salesforce Consultant (Service Cloud, BA, PO) with 8 years bridging business stakeholders and technical delivery — from discovery workshops to live global rollouts. Track record across luxury (Dior), public sector (AGEFOS PME), telecoms (Eutelsat), and energy. Available immediately as an independent freelancer worldwide.
Available immediately — Contract & Freelance — Paris & Worldwide (open to relocation)
Location
Paris · Open worldwide & relocation
Education
ESIEA · Master's Degree
Certifications
Salesforce Certified Administrator · Salesforce Certified Service Cloud Consultant · Certified Scrum Master (CSM)
Languages
English · French · Arabic
Working with Marwane
What it's like to actually work with Marwane
Workshop energiser
Makes requirements sessions and PI Planning events people actually look forward to. Eight years of evidence across Dior, Eutelsat, and AGEFOS PME.
Everyone's translator
Fluent in both business language and tech constraints — so the business feels heard and developers build the right thing. No lost-in-translation moments.
Zero drama under pressure
Ran 4 simultaneous global CRM programs with legal, infosec, IT, and operations in the mix — and still shipped with zero critical post-launch defects.
Culture booster
Trilingual, multi-country experienced, keeps team energy high without losing delivery pace. The kind of colleague teams still talk about after the project ends.
Skills From This Project
AI-powered CV platform (Generative CV)
AI-assisted engineering workflows (Claude + Codex)
Prompt engineering for production features
LLM API integration (chat, matching, CV tailoring)
Secure API design (validation, sanitization, abuse protection)
Full-stack web development (Next.js/TypeScript)
Frontend UX optimization (mobile responsiveness, conversion-focused UI)
Observability and telemetry (events, latency/cost tracking)
CI/CD and release safety (tests, type checks, GitHub Actions)
Privacy/compliance alignment (policy-behavior consistency)
E2E and integration testing (Playwright + route-level tests)
Featured work
Proof before Promises
Three enterprise CRM engagements — from discovery to live rollout
Dior Clienteling Platform
Senior Salesforce Consultant — Service Cloud Lead & Product Owner · 4+ years
Scale a bespoke clienteling platform to 1,000+ advisors across 4 global markets — each with conflicting data requirements and no existing Service Cloud baseline.
- Deployed clienteling app to 1,000+ advisors across USA, Japan, South Korea & China
- Unified 5 contact channels into one agent workspace — 15% operational efficiency gain
AGEFOS PME Community Portal
Senior Business Analyst / Technical Lead · 2 years 10 months
Replace a fragmented multi-system landscape (ERP + legacy portals) with a single Experience Cloud hub serving thousands of training organisations.
- Built Experience Cloud portal serving training orgs & member companies from a single platform
- Integrated SAP back-office via Platform Events — zero custom code on CRM side
Eutelsat CRM Migration
Business Analyst & Salesforce Admin · 9 months
Migrate complex SAP CRM commercial processes into Salesforce while maintaining real-time sync with MuleSoft middleware and zero disruption to live operations.
- Owned integration flows between SAP CRM, MuleSoft & Salesforce — from functional spec to testing
- Managed full platform evolution: change requests, backlog, incident governance & DataLoader migrations