Skip to content

From business needs to working systems.

I work with clients to define the need, design the solution and carry it through implementation. My work spans automation, AI and international Salesforce programmes.

Download the full CV
9+
Years enterprise delivery
4
Dior go-live markets
7
Delivery roles
3
Languages

Delivery, project by project.

InsideBoard AI

Forward Deployed Engineer

May 2026 – Present · Current · Paris, France

See the InsideBoard project

Client discovery, solution architecture and hands-on delivery.

Work directly with clients and InsideBoard’s teams to understand the business, challenge requests and turn them into solutions that fit the platform

Responsibilities and tools

Client discovery and scope

  • Lead client meetings to clarify business goals, user journeys and success criteria; bring together input from product, technical and operations teams to agree the scope

Architecture and technical choices

  • Map the platform’s capabilities, APIs and data flows, and design how the solution connects to the existing ecosystem and GitLab delivery workflow
  • Choose between native platform configuration, n8n, APIs and custom components, explaining the trade-offs and defining the technical solution before implementation

Implementation and validation

  • Built, with Claude through coding agents, the proof of concept of a file-intake system for an automotive client, from mapping the existing process to choosing validation rules and connecting services. InsideBoard's engineering team then took the platform over to scale it
  • Translate coaching and improvement programmes into forms, profile updates, scoring rules and tracking, combining native configuration with automation where needed
  • Review results with the people involved, test the agreed business rules and refine the solution as constraints and requirements become clearer

Tools and capabilities

InsideBoard APIs · n8n · Python · FastAPI · LLM agents · Langfuse · GitLab CI/CD

Christian Dior Couture

Senior Salesforce Consultant, Service Cloud Lead & Product Owner

Nov 2021 – Apr 2026 · 4+ years · Paris, France

Read the full DiorLink case study

A shared clienteling platform rolled out across four markets.

Coordinated zone-by-zone go-lives across USA, EMEA, South Korea and Japan, each with UAT, training adapted by region and language, and an activation period

Responsibilities and tools

Product ownership and governance

  • Sole functional owner bridging CSC business team, regional IT leads, and multi-vendor delivery team across 4 simultaneous global CRM programs
  • Contributed to PI Planning (SAFe) as BA: validated requirements, estimated development effort, and coordinated sprint capacity across all 4 programs; managed product backlog in Jira
  • Led programme-level BA/PO coordination across 4 simultaneous CRM programs in a SAFe Agile Release Train

Service and clienteling platforms

  • Designed and delivered DiorLink Clienteling, transforming CSC agents into personal sales advisors with campaign management, loyalty journeys, Client 360, and KPI dashboards
  • Owned Dior Care after-sales program end-to-end: macroprocess workshops → functional specs → case management platform with SLA, escalation rules, multi-region routing, supervisor dashboards
  • Configured Flows, Custom Objects and Lightning Pages; built Einstein Analytics dashboards for non-developers and defined the data exchanged through Talend, including multilingual datasets (Japanese, Korean, Chinese)
  • Co-authored Clienteling Specifications for DiorLink: client attribution rules, RCU reallocation module, Walk-In/Welcome/Birthday programs, CSC call campaigns, omnichannel journey design, and KPI/reporting framework.
  • Facilitated DiorCares global after-sales business workshops (Dec 2021) mapping store and eCare processes (repair, exchange, credit note, refund) with Treatment Centers, CSC, and Stores stakeholders.

Omnichannel and integrations

  • Designed omnichannel routing architecture via Mediablending for intelligent distribution of calls, chats, emails
  • Managed CTI Odigo integration: call flow configuration, screen pop, interaction tracking, weekly incident governance
  • Led full decommission of native Salesforce Omnichannel and ground-up Powerfront Chat integration
  • Authored the DiorLink eCommerce Rollout Playbook, the single reference for IT, Business, and 5 external partners (Odigo, Alcmeon, Powerfront, Fluent, Kalabrio) to configure all channels (Webform, Email-to-Case, Telephony, WhatsApp/ABC/Kakao, Chat, Omnichannel queues) for new market go-lives.
  • Conducted DiorLink Case Routing Global Study: mapped 35 Queue Routing Configs and 21 Presence User Configs across 12+ channels, identified duplicate routing mechanisms and produced factorisation recommendations.

Global rollout and compliance

  • InCountry China program: took part in the design meetings, then configured, tested and deployed the app so that Chinese client data in DiorLink stays visible only in China, working with legal, infosec, IT, and operations
  • Led UAT planning and facilitation for Odigo × Salesforce Omnichannel media blending across 4 sessions (NAM hub, 5 channel types: Phone, Chat, Instagram, WhatsApp, Email); designed test book and co-owned go/no-go.
  • Designed PIPL/CBDT compliance test cases in DiorLink for China cross-border data transfer regulations, validating multi-role data visibility rules across agent, supervisor, and coordinator profiles.

Tools and capabilities

Service Cloud · Omnichannel · CTI Odigo · Powerfront INSIDE · Mediablending · SAFe / PI Planning · Talend · Einstein Analytics · Jira · Alcmeon · Odigo (CTI) · Kalabrio (WFM) · Fluent API

AGEFOS PME – OPCO EP

Senior Business Analyst / Lead BA

Feb 2019 – Nov 2021 · 2 years 10 months · Paris, France · via Comforth Karoo – Groupe Magellan Partners

A portal designed around each organisation’s access to information.

Led end-to-end design of Salesforce Community Portal for training organisations and member companies including object model, sharing architecture, profiles, and record visibility

Responsibilities and tools

Promotion and product ownership

  • Promoted to Senior BA, then Lead BA, mid-mission on Community Portal, GED, Interfaces, Portail Unique, and Back-Office convergence programs
  • Owned CRM roadmap: evaluated change requests, prioritised delivery backlog, managed agile releases

Portal and integration design

  • Specified and coordinated REST web services for data flows between Salesforce and back-office IS
  • Beyond the portal, worked on Sales Cloud and Salesforce custom development across the mission

Workshops and rollout

  • Facilitated techno-functional workshops end-to-end with business and IT stakeholders
  • Prepared and executed Lightning Experience migration including rollout planning and UAT

Tools and capabilities

Community Cloud · Sales Cloud · Custom Development · REST Web Services · Platform Events · Lightning Migration · Jira · Agile

Eutelsat

Business Analyst & Salesforce Admin

Jun 2018 – Feb 2019 · 9 months · Paris, France · via Comforth Karoo – Groupe Magellan Partners

CRM integrations and changes coordinated from requirements to testing.

Managed CRM platform evolution: evaluated change requests, prioritised backlog, tracked deliveries

Responsibilities and tools

CRM evolution, integration and operations

  • Wrote the SAP CRM and Salesforce interface contracts, coordinated the MuleSoft team and debugged failures with the integration teams through testing
  • Handled incident and anomaly management: qualification, corrective actions, recovery plans
  • Full platform administration: Profiles, sharing rules, custom objects, validation rules, Process Builder, DataLoader

Tools and capabilities

SAP CRM · MuleSoft · DataLoader · Process Builder · Approval Processes

Earlier experience

TechnipFMC

Business Analyst & Admin

Mar 2018 – Jun 2018 · 4 months · Paris, France · via Comforth Karoo – Groupe Magellan Partners

Two Salesforce launches, with local teams trained to use them.

Delivered two Salesforce Sales Cloud implementations from scratch for international teams in Scotland (Loading System) and Singapore (Surface International)

Responsibilities and tools

International greenfield delivery

  • Ran requirements workshops, designed solution architecture, configured Salesforce Mobile App and Chatter Groups
  • Delivered user training in English for both international sites

Tools and capabilities

Sales Cloud · Salesforce Mobile · Chatter

VEDIF

Salesforce Admin

Nov 2017 – Mar 2018 · 4 months · Paris, France · via Comforth Karoo – Groupe Magellan Partners

Service Cloud configuration and data migration, with support through testing.

Configured Service Cloud and managed DataLoader data migrations

Responsibilities and tools

Service Cloud delivery

  • Participated in Sprint Reviews, supported UAT phases, corrected bugs before go-live

Tools and capabilities

Service Cloud · DataLoader · Process Builder · Validation Rules

Schneider Electric

Salesforce Developer (Internship)

Mar 2017 – Sep 2017 · 6 months · Paris, France

Preparation for a Salesforce Lightning migration.

Prepared Salesforce Lightning migration

Responsibilities and tools

Platform foundations

  • Platform scope: Omnichannel, Sales Console, Genesis CTI, Call Recorder, Web-to-Lead, Voice Recognition

Tools and capabilities

Sales Cloud · Service Cloud · Omnichannel · Genesis CTI

What this brings to your project.

Experience in defining the work, connecting systems and preparing teams for change.

Connect tools and check the results

Design the data flows, test what passes between systems and make exceptions visible to the team.

Certifications

Salesforce Certified Administrator · Salesforce Certified Service Cloud Consultant · Certified Scrum Master (CSM)

Education

ESIEA · Master's Degree, Computer Science, Electronics & Automation

Languages

English, Fluent · French, Native · Arabic, Native